Google Adwords Mastery Course

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About Course

Google Ads course typically covers the fundamentals of advertising on Google’s platform. It includes topics such as keyword research, ad creation, campaign management, budgeting, and performance tracking. Students learn how to create effective ads, target specific audiences, and optimize their campaigns for better results. It’s a practical course for businesses and marketers looking to advertise on Google’s network.

What Will You Learn?

  • In a Google Ads AdWords Mastery course, you get to learn:
  • Campaign Setup: Creating effective advertising campaigns on Google Ads.
  • Keyword Research: Identifying and selecting relevant keywords for your ads.
  • Ad Copywriting: Crafting compelling ad text to attract clicks and conversions.
  • Bid Management: Strategically managing your bids to optimize ad spend.
  • Ad Extensions: Utilizing extensions to enhance your ad's visibility and information.
  • Quality Score: Understanding and improving the quality score to reduce ad costs.
  • Targeting Options: Leveraging various targeting methods, including demographics and geographic targeting.
  • Conversion Tracking: Setting up and measuring conversions to evaluate campaign success.
  • A/B Testing: Conducting experiments to refine ad performance.
  • Budget Management: Efficiently allocating budgets to maximize ROI.

Course Content

Google Ads Mastery Course

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